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 Released April 04, 2006
Southern rapper Bubba Sparxxx must have taken the non-response to his 2003 album, the introspective Deliverance, to heart. He's moved out of the Timbaland camp -- although the producer does make an appearance on the infectious "Hey!" -- and into Big Boi's Purple Ribbon crew for his third release, the well-rounded, just-short-of-excellent Charm. Club bangers like the catchy "Ms. New Booty" with Ying Yang Twins are plentiful and there's a great amount of flash and polish, all wrapped up in a tight package with one major exception. After a steady stream of driven numbers that justify this chart-hungrier style for Bubba, the too-sweet, too-sugary "Run Away" sounds American Idol clean as it begs to get a taste of the mainstream. Making up for this is the bouncy and bright "Wonderful," the tense "Otherside" with Petey Pablo, and the low-riding "Claremont Lounge," which brings to mind the great Deliverance with its deep Organized Noize-provided beat. Deliverance is still his great album, but it didn't work so well on the weekend. The Charm, on the other hand, does as it good-times Bubba back into the collective consciousness. ~ David Jeffries, All Music Guide
TRACKS 1. Represent
2. Heat It Up
3. Claremont Lounge
4. As the Rim Spins
5. That Man
6. The Otherside
7. Ain't Life Grand
8. Run Away
9. Wonderful
10. Ms. New Booty
11. Hey! (A Lil Gratitude)
12. Ms. New Booty [Multimedia Track]
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© 2006 All Music Guide, LLC